3M Construction Playbook

The channel marketing team at 3M did a market assessment on various key verticals in Australia and New Zealand. 3M wanted to create a document that provides our and your field representatives guidance when approaching an end user within these segments. 3M hopes that you will find it useful in the field as your go-to document for key 3M products and applications within these markets.

The commercial construction industry consists of the erecting and finishing of new structures. The two principal forms of
commercial construction include commercial building construction, which includes high rises, skyscrapers and other industrial and commercial structures, and infrastructure construction, which includes large infrastructure projects such as bridges, dams,
transportation, etc.