3M Metal Fabrication Playbook

The channel marketing team at 3M did a market assessment on various key verticals in Australia and New Zealand. 3M wanted to create a document that provides our and your field representatives guidance when approaching an end user within these segments. 3M hopes that you will find it useful in the field as your go-to document for key 3M products and applications within these markets.

The manufacturing industry consists of many sub-industries, inclusive of metal fabrication. Metal fabrication is the process of creating new structures, machinery and equipment from raw metal materials by burning, cutting, welding and detailed assembly.